Lumière Skin Studio
Lumière Skin Studio is a boutique facial clinic offering premium, treatment-led services. While the in-studio experience was calm and refined, the online presence didn’t yet reflect the level of care clients received.
The goal was to replace generic spa visuals with a cinematic, quietly luxurious identity and a website that builds trust quickly and makes booking feel effortless.
The studio
Lumière focuses on long-term skin health rather than quick fixes. Their clients are professionals who value calm, expert care and are happy to invest when the experience feels premium and trustworthy.
The brief
Create a softer, more premium brand identity, move away from cliché spa imagery, and design a website that feels editorial and refined — while remaining simple enough to manage in-house.
Our approach
We built the identity around soft neutrals, brushed gold accents, and gentle contrast to communicate calm confidence. Editorial serif typography was paired with quiet sans-serif details to keep the brand modern and grounded.
The single-page website mirrors a clear client journey: clarity, credibility, process, then booking — with intentional calls to action guiding visitors at every step.
Results
Within the first two months, Lumière reported:
- More enquiries from higher-spend, premium-ready clients.
- New clients referencing the website as a deciding factor.
- A smoother, more confident consultation process.
The brand now feels fully aligned with the in-studio experience — calm, cinematic, and unmistakably boutique — supporting stronger demand and higher pricing.